Associate, SEO Strategy
Job Description:
- Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations.
- Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing.
- Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing.
- Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication.
- Manage deliverables from inception to completion, maintaining project plans and timelines with precision.
- Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value.
- Manage the development of deliverables and coordinate directly with internal teams.
- Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools.
- Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team.
- Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment.
- Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up.
- Provide consistent and well-structured follow-up on the status of SEO recommendations for clients.
- Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews.
- Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results.
- Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client.
- Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis.
- Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts.
- Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies.
- Uphold high standards of quality, accuracy, and detail across every deliverable.
- Conduct thorough QA on personal work, ensuring readiness for internal and external delivery.
- Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing.
- Contribute to internal SEO thought leadership by sharing new tools and trends.
Requirements:
- 1+ year of professional SEO experience (agency preferred).
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients is a must.
- Familiarity with App Store Optimization (ASO) principles or a demonstrable passion to master mobile growth.
- Foundational understanding of technical SEO, content strategy, and analytics.
- The ability to audit client sites, identify common issues/errors, and support resolution.
- Knowledge of tools such as Google Search Console, GA4, Screaming Frog, and Semrush/Ahrefs. Familiarity with ASO tools (AppTweak, Sensor Tower) is a major plus.
- Analytical and reporting skills, and proficiency in the Microsoft/Google suite (Excel/Sheets, PowerPoint/Slides).
- Exceptional organization, writing, verbal communication, organization, and project management skills.
- Eagerness to roll up your sleeves, be hands-on, and grow quickly in the search marketing space.
Benefits:
- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave