B2B SaaS Marketing Strategist / Technical Content Lead
Company Description
Invisible Engine is a boutique brand strategy and design studio specializing in helping deep-tech startups turn complex ideas into impactful brands that resonate with markets. We collaborate with founders across industries such as energy, optics, manufacturing, and AI, providing services like brand strategy, visual identity, website development, and go-to-market storytelling. By blending human-centered design, storytelling, and technical expertise, Invisible Engine empowers startups to scale, fundraise, and achieve their vision with clarity and momentum. Our focus is on building thoughtful brands that make groundbreaking innovation impossible to ignore. Role Description We are looking for a senior B2B SaaS marketing strategist and technical content lead to support a fast-growing enterprise software company in the virtualization, cloud, and digital workspace space. This is not a generic content role. We need someone who can understand technical buyers, translate complex infrastructure products into clear market-facing messaging, and create content that resonates with CIOs, CTOs, MSPs, CSPs, hosting partners, and enterprise IT decision-makers. The right person will be able to move between strategy and execution. You should be comfortable building messaging frameworks, developing channel partner materials, writing technical yet accessible content, improving SEO performance, and supporting product launch campaigns. You should also know the difference between content that sounds polished and content that actually speaks to a technical audience.
Responsibilities
- Develop clear positioning and messaging for technical B2B SaaS audiences, including enterprise IT leaders, channel partners, MSPs, CSPs, and hosting providers.
- Create content that explains secure app and desktop access, virtualization, VDI alternatives, cloud deployment, data sovereignty, and infrastructure modernization without oversimplifying the buyer.
- Build sales and channel enablement materials that help partners understand, sell, and promote the product more effectively.
- Support website content strategy across service pages, partner marketplace concepts, SEO pages, product launch pages, and technical value proposition pages.
- Help repair and strengthen SEO foundations through better content structure, keyword discipline, page strategy, and technical content planning.
- Develop targeted campaign concepts for email, LinkedIn, partner marketing, and product launch communications.
- Work with internal stakeholders to ensure messaging is accurate, differentiated, and aligned with highly technical buyer expectations.
- Support multilingual content planning and QA across key international markets, including German and Spanish-speaking regions.
- Collaborate with designers, developers, and growth marketers to turn strategy into usable marketing assets.
Qualitifications
- Experience in B2B SaaS, enterprise software, cloud infrastructure, virtualization, cybersecurity, IT services, or another technical category.
- Strong ability to write for technical audiences without relying on generic AI-generated content.
- Experience creating messaging for CIOs, CTOs, IT directors, MSPs, CSPs, hosting partners, or channel sales teams.
- Solid understanding of SEO strategy, especially for technical content and high-intent buyer journeys.
- Experience with partner marketing, channel enablement, reseller materials, or indirect sales support.
- Ability to build content that is precise, credible, and differentiated.
- Strong editorial judgment and ability to catch terminology issues that matter in technical markets.
- Comfort working with subject matter experts and turning complex conversations into clear content.
- Experience supporting product launches, website updates, sales enablement, and ongoing content programs.
Role Type: Fractional/Contract Salary: Open to discussion (Retainer Model)