Campaign Specialist, Influencer
Publicis Groupe ANZ is a leader in performance marketing, known for innovative technology and data solutions. They are seeking a Campaign Specialist to manage and optimize paid media campaigns, support influencer sourcing, and analyze campaign performance.
Responsibilities
- Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns
- Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
- Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
- Train and educate influencers on CJ tools, platform and product solutions
- Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
- Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
- Be a subject matter expert within influencer industry and paid media efforts
Skills
- 1-2 years related work experience with creators/influencers and/or paid social campaign execution
- You are able to collaborate with your team to solve complex issues
- You are proficient in Microsoft Office, especially Excel
- You have strong analytical skills
- You are respectful to varying opinions and perspectives
- Excellent organizational and communications skills with a strong attention to detail
- Strong client presentation skills
- Ability to work autonomously in a fast-paced environment in order to meet tight deadlines
Benefits
- 401K matching
- Wellness programs
- Comprehensive medical, dental, and vision coverage
- Flexible time off without the hassle of accrual
- A generous number of paid holidays
- Company-sponsored team-building events
- An Employee Referral Program
- Annual recognition awards
- Hybrid work arrangements for optimal work-life balance
- Parental bonding leave
- Backup care options for children and elders
- An employee discount program
- International SOS program for global support
- Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off
Company Overview