Channel Strategist
About the position Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products and services. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Channel & Partner Strategist (US) plays a vital role in shaping how we show up within our US partners' marketing, advertising and customer experience to drive engagement with our products and services. They will combine a deep understanding of brand and business opportunities both within Apple and our partners’ organizations , along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business. The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Services, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that begin in the US, and scale to partners in markets around the world. It will cover both hardware and services lines of business, with strategies expressed through the full spectrum of marketing: content and campaigns, online experience, e-commerce, advertising, media, social, in-store and CRM. This is a partner-facing role involving regular collaboration with key external partners.
Responsibilities
- Shape how Apple shows up within US partners' marketing, advertising, and customer experience to drive engagement with products and services.
- Combine deep understanding of brand and business opportunities within Apple and partner organizations, considering customer needs, to develop initiatives that drive business.
- Identify and develop effective and innovative work that solves marketing and business challenges.
- Design initiatives that begin in the US and scale to partners globally.
- Cover both hardware and services lines of business.
- Express strategies through content and campaigns, online experience, e-commerce, advertising, media, social, in-store, and CRM.
- Collaborate regularly with key external partners.
Requirements
- 10+ years experience in a strategic role at a brand or agency
- Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional
- Proven track record of connecting business and marketing objectives with effective customer-facing solutions
- Strong communication skills, with the ability to write and deliver a clear and actionable brief
- Experience in understanding, interrogating and distilling data and insights from a broad range of sources
- A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities
- Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations
- Ability to travel to Los Angeles, California on a monthly basis
Nice-to-haves
- Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity
- History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives
- Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options
- Highly collaborative with the agility to lean into and build on diverse viewpoints