Consumer & Entertainment Social Media Associate (contract)

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way. Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:

• Our community is based on connection and belonging.
• Our creativity allows us to imagine new possibilities for people.
• Our responsibility is to all of our stakeholders.
• It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.

The Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. The Job We’re seeking a creative and collaborative social expert to support a communications team that is advancing awareness of and fostering conversation around the unique benefits and proximity to culture that staying on Airbnb offers. The Consumer & Entertainment Social Media Manager will be responsible for informing and executing social programming rooted in pop culture that supports overarching communications goals and campaigns across TikTok, Instagram and Twitter/X. The ideal candidate is curious, engaged, strategic, positive, and detail- and solution-oriented. The world and thus our industry is always changing, so the ideal candidate will be comfortable with and excited by pivoting, experimenting and innovating as applicable as priorities and social platforms evolve.

Responsibilities

• Responsible for assisting in the development and execution of high visibility, high impact social and influencer strategies to achieve global communications goals across TikTok, Instagram and Twitter/X
• Maintains a constant and detailed understanding of TikTok, Instagram and associated platform nuances to inform social strategies.
• Participates in social brainstorms, contributes to social content direction, and assists with identifying relevant social amplifiers for brand campaigns.
• Manages testing and publishing of social assets to TikTok, Instagram and Twitter/X
• Supports cross-channel community engagement strategies.
• Assists in social listening efforts on TikTok, Instagram and Twitter/X, identifying opportunities where the brand can play a meaningful role.
• Assists with monitoring, tracking and reporting for social campaigns.

Requirements

• 5-6 years experience in social media
• Deep knowledge and expertise in TikTok and Instagram specifically
• Experience supporting social strategies in the celebrity, entertainment, and film spaces.
• Excellent writing and verbal communication skills
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and measurement tools like Sprinklr

Belonging & Accommodations: Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner. Pay Rate Range: $48.57-$57.14/hour. Benefits: Medical, Dental, Vision, 401K Apply To This Job