Director of Growth - Leading FinTech Company
PLEASE CLICK HERE TO SEE *ALL* OF OUR JOB OPENINGS! Director of Growth Seeking a Director of Growth to lead the next chapter of the company’s customer growth. This leader will own the strategy, performance, and optimization of the acquisition engine, defining how millions of potential customers discover the company and begin their investing journey. You’ll lead performance marketing across channels including paid social, search, affiliate, mobile app platforms, and offline media such as TV and podcasts, while building a disciplined experimentation engine that improves CAC and drives sustainable depositor growth. This is both a strategic and hands-on leadership role. You’ll set the direction for growth, partner with senior leadership on acquisition strategy, and work closely with cross-functional teams across Product, Creative, Data, and Martech to turn insights into measurable impact. You’ll report to the VP of Growth, manage internal team members and agency partners, and play a critical role in shaping how the company reaches and converts the next generation of investors.
What You'll Do
Own and scale customer acquisition:
- Lead end-to-end acquisition strategy across paid social, search, affiliate, app install campaigns, offline media (TV, audio, podcasts), and emerging channels
- Optimize channel mix and performance to drive efficient CAC and long-term customer value
- Identify new growth opportunities across emerging channels and platforms
Lead Mobile-first Growth
- Drive mobile app acquisition strategy, including app install campaigns and app store optimization
- Improve conversion and activation across the mobile acquisition funnel
- Partner closely with Product and lifecycle teams to optimize onboarding and early customer engagement
Build a high-performance experimentation engine
- Establish scalable testing frameworks across media, creative, and messaging
- Run disciplined experiments across targeting, bidding, and creative formats
- Continuously iterate to improve performance and unlock new growth levers
Strengthen measurement and attribution
- Partner with Data and Martech to evolve attribution, incrementality testing, and media mix modeling
- Ensure measurement frameworks enable smarter budget allocation and clear performance accountability
- Translate insights into actionable strategy for leadership
Apply AI to modern growth marketing
- Identify and implement AI-driven tools and workflows that accelerate campaign development, reporting, and optimization
- Leverage emerging technologies for creative generation, analytics automation, and marketing operations
Lead teams and agency partnerships
- Manage internal growth team members and collaborate closely with external agency partners across multiple channels
- Develop the roadmap to build and scale more in-house acquisition capabilities over time
- Foster a culture of accountability, experimentation, and measurable outcomes
What They’re Looking For
- 8+ years of experience in performance marketing or growth marketing
- Proven experience owning multi-channel acquisition strategy (paid social, search, affiliate, mobile, and offline media)
- Strong expertise in mobile app marketing, including app install campaigns and performance optimization
- Demonstrated experience improving CAC efficiency and acquisition scalability
- Experience leading cross-functional growth initiatives with Product, Data, and Creative teams
- Experience managing agency relationships and internal performance marketing teams
- Proven hands-on experience with AI tools (e.g., Cursor, ChatGPT, etc.) as a core part of daily workflows, driving productivity and enhancing output quality, alongside a commitment to continuously developing AI expertise
- Consistent integration of AI into workflows and decision-making, with strong judgment—validating outputs, adhering to guidelines (especially for sensitive data), and owning the quality of AI-assisted work
Job-3595247