Email Growth Marketing Specialist
Company : OTTO Quotes LLC Title : Email Growth Marketing Specialist Reports to : Sr. Campaign Coordinator Location : Remote OTTO Quotes is seeking an Email Growth Marketing Specialist to revive, optimize, and scale our email marketing channel with a focus on lead generation and measurable performance. This role will take ownership of an existing email program that needs to be restructured, optimized, and reactivated to drive consistent lead volume and campaign performance. The Email Growth Marketing Specialist will lead strategy, testing, and performance analysis while working with an Email Coordinator to execute campaigns and manage day-to-day operations. Success in this role will be measured directly by the output and performance of the email channel, including engagement, conversions, and lead quality. The ideal candidate has a proven track record of successfully running high-performing email programs in a lead generation environment and is experienced in revitalizing underperforming or inactive email channels.
Key Responsibilities
- Own and optimize OTTO’s email marketing channel to drive consistent lead generation and measurable growth.
- Audit and improve the existing email program, including campaign structure, segmentation, and automation workflows.
- Develop and execute high-performing email campaigns designed to increase engagement, conversions, and lead quality.
- Lead campaign strategy, testing, and experimentation to continuously improve results.
- Monitor and optimize performance metrics including open rates, CTR, conversions, and lead quality.
- Use performance data to identify opportunities and implement improvements that increase campaign effectiveness.
- Ensure best practices across deliverability, list management, segmentation, and compliance.
- Work closely with the Email Coordinator to execute campaigns and maintain consistent production.
- Collaborate with marketing and operations teams to align email efforts with broader lead generation strategies.
This role is ideal for someone who enjoys taking ownership of an existing program, identifying opportunities for improvement, and driving measurable results through strategic email marketing.