Financial Services Marketing Research Manager
If you’re a mid-career researcher who takes pride in executing research projects with rigor and precision, enjoys managing the details that move a study from kickoff to final deliverable, values collaborating with senior practitioners, and has a passion for the financial services industry, this role may be a fit for you. About 8 Acre Perspective 8 Acre Perspective is a boutique, full-service marketing research consultancy serving leading financial services brands in areas such as brand positioning, product development, customer experience, marketing communications, and corporate strategy. We employ a range of quantitative and qualitative methodologies including, online/mobile surveys, online discussion boards, one-on-one interviews, and focus groups. 8 Acre Perspective is a recognized leader in financial services, working with brands such as eMoney, Fidelity, Vanguard, Schwab, Chase Bank and Prudential, among many others.
What You Will Do
- Project manage a wide variety of research studies across sectors in the financial services industry
- Support senior leaders on research strategy and own the day-to-day execution that brings each study to life
- Interact regularly with clients at leading financial services firms, ensuring projects run smoothly and deliverables meet their needs
Job Responsibilities
- Project manage marketing research studies through all phases of execution (e.g., survey creation and programming, field management, data cleaning, crosstab setup, data analysis, reporting), ensuring timely delivery of high quality work at every step
- Manage vendor relationships, e.g., sample providers, recruiters, programmers
- Translate the research approach defined by senior leadership into detailed study plans, questionnaires, discussion guides, and field specifications
- Analyze quantitative and qualitative data to uncover trends and actionable insights
- Build clear, accurate, well-crafted deliverables under the direction of senior leadership