Fractional CMO / E-Commerce Growth Consultant
Company Description
BrandYourTote.com is a growing e-commerce platform specializing in customizable and sustainable tote bags. We are committed to providing high-quality, eco-friendly solutions while offering innovative branding opportunities for businesses and individuals alike. With a focus on personalization and sustainability, our mission is to combine functionality with environmental responsibility. Join our team to help shape the future of branded, eco-conscious products. Role Description BrandYourTote.com is seeking an experienced consultant or fractional CMO with a strong background in the promotional products industry and e-commerce growth. The ideal candidate has hands-on experience building and scaling promotional products, branded merchandise, or print-on-demand businesses and can help guide both website optimization and customer acquisition. Responsibilities:
- Review and optimize BrandYourTote.com for conversions and user experience
- Develop and implement a go-to-market strategy
- Improve SEO, Google Analytics, and conversion tracking
- Advise on product offerings, pricing, and supplier relationships
- Create and oversee digital marketing campaigns
- Develop lead generation and sales processes
- Help establish short-term and long-term growth plans
Qualifications:
- 5+ years in the promotional products industry (PPAI/ASI experience preferred)
- Strong e-commerce and website optimization experience
- Proven track record growing online sales
- Experience with SEO, Google Ads, email marketing, and social media marketing
- Ability to provide both strategic guidance and hands-on execution
Engagement: Part-time consultant or fractional CMO, approximately 5-15 hours per week initially, with potential for ongoing involvement as the business grows. Please provide relevant experience, examples of similar businesses you have helped grow, and references.