Google Ads and Pay Per Click Specialist
Google Ads Specialist Position type: Full-time Location: Remote job (Worldwide) Reports to: Marketing Department Department: Marketing
Job Description
We are looking for a smart, hard-working and dedicated Google Ads Specialist for our website and other properties. We are in need of someone with at least 3 years of experience in Google Ads and Bing Ads Platforms, proven ad revenue and proven work. We need someone who is highly detail oriented, professional and honest. You must be detailed and able to work on multiple campaigns across the globe with very detailed and targeted keywords.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize PPC campaigns (Display, Youtube, Search and Apps)
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Develop a tracking strategy to track performance per Keyword / campaign /ads
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Create integrations Google Ads, Google Analytics and Tag Manager
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- 3+ years of experience as a PPC Specialist or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google, Facebook, Bing) is preferred
- Working knowledge of analytics tools (Google Analytics, Ahrefs, Search Console.)
- Proficient in Google Sheets and Docs
- Advanced verbal and written communication skills in English
- Excellent communication skills and Analytical thinking with strong math skills