Growth Marketing Manager

🧡 Coverflex Work changed. Pay didn’t. Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment. ⚙️ TL;DR (The Essentials) Role: Growth Marketing Manager Seniority Level: Manager Type: Manager Languages: English (main) / Spanish (C2/native) Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude Location: Remote (Spain) Compensation: Base Salary: €54,000 – €62,000 Equity: Yes – Stock Options under our Equity Incentive Plan Benefits: you can check them below (at the end of the page) Contract Type: Permanent 💥 Your Impact Spain is one of Coverflex's key growth markets — and this role exists to accelerate it. You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers. You’ll know you’re successful when, after 90 days, you’ve: Generated a consistent flow of SQLs and inbound/outbound leads Leads using Inbound and Outbound channels How we’ll measure success: Main KPI 1: SQLs (Sales Qualified Leads) Main KPI 2: Leads generated via inbound and outbound channels Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those ⚡ Reality Check - What Makes This Role Hard Let’s be real — this is a dual mandate role. Here’s what makes it challenging: You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction The tooling landscape moves fast — what is state of the art today may be obsolete in three months You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down 👤 You Must-haves 5+ years in performance marketing, growth, or demand generation roles Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar) Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities Always looking for first-mover advantages — new channels, tactics, hacks, experiments Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics Nice-to-have Experience collaborating with Sales teams to improve acquisition-to-conversion rates Familiarity with B2B sales motion and pipeline qualification Detail-oriented approach to data Experience working closely with sales teams to align growth efforts and conversion goal 🧬 Your DNA Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem Hands-on strategist: you've done the executor work for years — now you design and run the whole play First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?" Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact You’ll probably find this frustrating if… You prefer to build strategy and hand execution off to someone else You need structure, guidance, or a well-defined playbook to get started You're not comfortable owning business metrics directly You move carefully rather than iterating fast 👥 Manager & Team Meet Your Manager Hiring Manager: Pedro Costa — Global Head of Growth Location: Portugal LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/ Profile Snapshot: Energy: Focused, driven by results and continuous learning Communication: Direct and efficient, mostly through Slack and quick huddles Feedback Style: Honest and straightforward How to work with me - in the Manager's own words: I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct. Your Team You’ll work day-to-day with: Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/ Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/ 💜 Access & Belonging (Equal Opportunity) We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground. Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage). 📬 Application Clarity No cover letter required. Apply with your LinkedIn or your CV. You may be asked a few short, relevant questions. Total candidate time investment: ~3–4 hours end-to-end. 🧩 Hiring Stages (What to Expect, Why & How Long) 1. CV / LinkedIn Screen — Signal check vs must-haves

• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Role-Fit Questionnaire (async) Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority. Format: multiple choice + short answers. Accessibility: prefer a call? Tell us - we’ll swap for a short chat. 3. Hiring Manager Interview - Deep dive into your work

• 45 min

Structured around outcomes, decisions, and collaboration. 4. People Interview - Allow us to know you!

• 30 min

With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose. 5. Case study - Let's peak into this role's challenges

• 60 min

Exercises that represent potential challenges this role would have and how you'd approach them. 6. Final Conversation (CEO / C-Level) — Values, strategy, and your growth

• 30 min

🤖 AI & Hiring Tools Transparency We use a few tools to reduce bias and improve documentation, not to make hiring decisions. Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers. Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation. ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries. Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent. ⏱️ Speed & Communication Decision: within 4 weeks of your application. Updates: weekly if the process runs longer. Scheduling: interviews between 10:00–16:00 CET (flexible across Europe). Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.