Head of International Marketing

About the Role

Our client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone. We are looking for an experienced marketing leader who can combine strategic vision with operational excellence. This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture. As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK). You’ll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.

Key Responsibilities

Strategy & Market Growth

• Develop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).
• Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.
• Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.

Campaign Management & Media

• Lead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.
• Optimize cross-channel marketing mix and budget allocation to maximize ROI.
• Continuously analyze campaign performance and market trends to identify new opportunities for growth.

Leadership & Collaboration

• Lead, mentor, and inspire an international team of marketers and project managers.
• Foster a data-driven, collaborative culture focused on experimentation and accountability.
• Work cross-functionally with Product, Operations, Brand, and Performance teams to ensure strategic alignment and executional excellence.

Localization & Partnerships

• Ensure localization and cultural adaptation of creative assets, messaging, and campaigns.
• Manage relationships with local partners, media outlets, and agencies to amplify brand presence.
• Guarantee compliance with local regulations, data protection laws, and ethical standards.

What We’re Looking For

• 8–10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).
• Proven experience managing large budgets and driving multi-market growth initiatives.
• Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).
• Deep understanding of measurement frameworks (MMM, DDA, incrementality testing).
• Experience working in international environments, ideally within digital, tech, health, or consumer services sectors.
• Strong analytical and strategic mindset, with the ability to translate data into actionable insights.
• Fluent English (C1/C2); additional European languages are a plus.

What’s in It for You

• The opportunity to lead international marketing for a global organization transforming access to mental health care.
• Full ownership of the EMEA marketing strategy and the ability to shape global brand direction.
• Fully remote role within Europe (Ireland, DACH preferred), with occasional travel for collaboration and key initiatives.
• Work alongside a diverse, international team of marketing, product, and data experts.
• A supportive culture focused on impact, autonomy, and well-being.