Iterable Lifecycle Marketing Manager — Prospect Marketing
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE About Dutch Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. We're growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet's care. The Role We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role. You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. \n
What You'll Do
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable Own day-to-day execution of key prospect moments including: Lead nurture & prospect engagement sequences Trial new conversion programs Abandoned flow re-engagement Promotional and time-sensitive offer campaigns Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand QA campaigns thoroughly (logic, personalization, rendering, links, timing) Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) Support A/B testing of subject lines, content, offers, timing, and segmentation Help document and improve prospect lifecycle best practices and templates as the program scales What We're Looking For 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging Comfort working with funnel data to identify gaps and optimize conversion rates Extremely detail-oriented with strong QA instincts Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice Ability to manage multiple campaigns simultaneously in a fast-moving environment A bias toward action: ship, learn, iterate
Nice to Have
Experience in subscription, DTC, or consumer health/wellness Familiarity with growth experimentation frameworks and prospect lifecycle measurement HTML knowledge for email troubleshooting Experience collaborating with paid growth or product marketing teams Why This Role Is Exciting You'll own the programs that turn interest in Dutch into membership Your work will have a direct, measurable impact on new member acquisition You'll help shape how Dutch earns trust before someone ever becomes a member \n$85,000 - $115,000 a year \n