Lifecycle CRM Manager
About the position Sunrun is the #1 home solar and battery company in America, founded in 2007 with a mission to change the way the world interacts with energy. This role is for a data-driven marketer who will lead the strategy and execution of multi-channel lifecycle programs (Email, SMS, Push, and Direct Mail) to drive engagement, retention, and lifetime value. The ideal candidate views complex problems as opportunities and will collaborate with Sales, Product, and Customer Operations to ensure messaging is human-centered and helpful.
Responsibilities
- Design and manage automated lead-nurturing sequences to move prospects through the funnel, reducing friction for the Inside Sales team and increasing lead-to-opportunity conversion rates.
- Partner with the VP, Inside Sales to identify stale lead buckets and deploy re-engagement campaigns to resurrect interest and generate inbound inquiries.
- Own the digital touchpoints from the first "Yes" to the final contract, ensuring every communication is optimized to drive incremental revenue and shorten the sales cycle.
- Leverage AI-driven personalization and predictive modeling to determine the 'Next Best Action' for prospects in the sales funnel.
- Develop and maintain a robust customer preference center to reduce opt-outs while maintaining multi-channel compliance.
- Define and optimize the end-to-end customer lifecycle—from initial lead and installation to long-term "Solar-as-a-Service" maintenance and battery storage upgrades.
- Build, test, and deploy complex automated workflows in Salesforce Marketing Cloud/Marketo (or similar) to improve NPS and drive cross-sell revenue.
- Partner with Sales Managers and Field Ops to bridge the gap between digital communications and the physical installation experience.
- Conduct rigorous A/B testing on subject lines, content, and send times to maximize engagement and minimize churn.
- Ensure all communications meet CAN-SPAM, TCPA, and GDPR requirements while maintaining a premium brand voice.
Requirements
- 6+ years in CRM, Lifecycle Marketing, or Retention Marketing.
- Deep proficiency in Salesforce or similar CRM tools.
- Proven ability to manage large-scale projects from concept through post-mortem analysis.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
- Ability to maintain high levels of concentration while reviewing complex data sets, spreadsheets, and digital dashboards for extended periods.
- Ability to interact, present, and facilitate in person and virtual meetings via Google Meet with internal teams and external vendors. Nice-to-haves
- Renewable energy or subscription-based tech experience is a plus.
- Familiarity with HTML/CSS for email and SQL for segmentation is preferred.
Benefits
- Employee development
- Well-being
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