Manager, Media Buying & Analytics, Naturium
About the position The Manager, Media Buying & Analytics plays a vital role in driving the efficiency and effectiveness of Naturium’s paid media efforts. Reporting to the Director, Paid Media, this individual will partner closely on campaign strategy and planning, helping map out channel initiatives and performance goals across key platforms including Meta and TikTok. They will lead creative strategy development in collaboration with the Director and cross-functional teams, translating performance insights into clear briefs, testing roadmaps, and asset optimizations. In partnership with external agencies, this role will oversee day-to-day campaign execution, monitor targeting and creative performance, and identify optimization opportunities to help scale campaigns efficiently and deliver against company KPIs, including ROAS, customer acquisition efficiency, and brand awareness metrics.
Responsibilities
- Creative Strategy & Testing — Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts.
- Agency Partnership & Oversight — Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance; surface insights and optimization recommendations.
- Performance Analysis — Partner with Data & Analytics to conduct deep dives across creative, audience, and channel performance, identifying efficiency gains to improve ROAS and CAC.
- Hands-On Platform Testing — Execute small-scale, in-platform pilots (e.g., new formats, betas, or audiences) to validate opportunities before broader rollout.
- Creative Optimization — Monitor asset performance and fatigue, providing data-backed feedback to inform refresh cycles and future production priorities.
- Cross-Functional Collaboration — Align with DTC, Brand, and Creative teams to ensure paid media supports broader campaigns, launches, and promotional priorities.
- Reporting & Executive Insights — Maintain performance dashboards and synthesize agency reporting into clear, actionable insights for the Director and leadership.
- Full-Funnel Media Visibility — Support oversight of upper-funnel channels (e.g., OLV, OOH, podcast), synthesizing performance insights and identifying opportunities to improve effectiveness and cross-channel alignment.
Requirements
- 3-5 years of experience in performance marketing, with a strong background in managing media agencies
- Bachelor's degree in marketing, business, analytics, or related field
- Deep understanding of Meta Ads Manager and TikTok Ads Manager
- Strong creative strategist mindset — ability to look at a video or image and understand why it is or isn't working
- Excellent project management skills; experience managing creative workflows and asset requests
- Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights
- Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs
- Ability to translate data into creative briefs and actionable feedback for designers
- Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously
- Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders
Nice-to-haves
- Experience in beauty, skincare, or DTC consumer goods strongly preferred
- Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred.
Benefits
- Total compensation includes base salary, annual company-based performance bonus, and equity.
- Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals.
- In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off.