Marketing Automation Specialist

What You'll Do

We're looking for a Marketing Automation Specialist to support our marketing operations team with a focus on email campaign execution and production. You will help with building, testing, and launching marketing emails and automated campaigns. This is a US-based, remote position reporting to the Director, Marketing Operations #LI-Remote What Your Responsibilities Will Be You will build, test, and deploy marketing emails, nurture campaigns, and automated programs within our marketing automation platform You will create marketing emails based on campaign requests and approved creative assets You will perform QA testing on emails and campaigns to ensure accuracy across devices, browsers, and inboxes You will manage audience segmentation, list uploads, suppression logic, and scheduling You will collaborate with internal teams to execute campaigns You will support campaign reporting and help identify opportunities for optimization You will ensure campaigns follow email best practices, compliance requirements, and internal processes You will troubleshoot issues related to email rendering, personalization, and automation workflows What You'll Need to be Successful 3+ years of experience in marketing automation, email marketing, or marketing operations Hands-on experience with platforms such as Marketo, Eloqua, HubSpot, or similar tools Experience with HTML/CSS for email development and troubleshooting Experience building and QA'ing marketing emails and automated campaigns Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado: $88,000 - $140,800 (annually) Washington: $88,000 - $155,700 (annually) California: $88,000 - $170,300 (annually) NYC: $97,100 - $170,300 (annually) The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.