Marketing Specialist, New Logo Acquisition
Job Description:
- Build, test, and deploy targeted email campaigns in support of new logo acquisition
- Support direct mail and gifting initiatives that complement outreach and nurture motions for high‑value prospects
- Set up, test, and execute webinars, partnering closely with stakeholders
- Champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance
- Partner with our events and partnerships team to execute campaign support for field marketing endeavors
- Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience
- Publish and promote marketing assets that support new logo acquisition campaigns
- Monitor key email and campaign performance metrics and recommend test plans to continuously improve results
- Document and share experiment results and learnings to help uplevel acquisition performance
Requirements:
- 2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset
- Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition
- Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis
- Strong content creation skills, with the ability to write clear, concise, on‑brand copy for email and landing pages tailored to prospect audiences
- Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively
- Tech‑savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom)
- A collaborative team player with strong communication and interpersonal skills.
Benefits:
- Comprehensive medical, dental, and vision coverage with multiple plan options
- HSA/FSA accounts, disability and life insurance, and more
- Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
- 401(k) matching for U.S. employees and RRSP matching for those in Canada
- Tailored career development conversations and support for tools, courses, and resources
- Unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1