Media Strategist

• This is a 40-hour per week contract position* Our client is looking for a senior-level Paid Media Strategist to support growth across key international markets via paid media, including the UK, France, Germany, Spain, and Australia. This person will play a highly strategic and hands-on role, partnering closely with country marketing managers and the paid media team to optimize campaign performance, shape creative direction, and drive market-specific insights. This is not a junior campaign execution role. We’re looking for someone who understands how all pieces of the funnel work together — media, creative, testing, analytics, and localization — and can continuously refine strategy based on performance and consumer behavior. Key Responsibilities:

• Develop and optimize paid media strategy across multiple international markets
• Manage and/or support media buying across platforms including Meta, Google, and other paid channels
• Monitor campaign performance and proactively identify optimization opportunities
• Analyze market-specific performance trends and translate insights into actionable recommendations
• Partner with creative and marketing teams to provide guidance on messaging, creative performance, and testing strategies
• Design and interpret campaign tests, learning agendas, and iteration plans by market
• Collaborate closely with country marketing managers and the paid media team to align strategy and execution
• Continuously refine campaigns based on consumer behavior, cultural nuances, and performance data
• Communicate strategic recommendations clearly and confidently to stakeholders

Qualifications

• Significant experience in paid media strategy and campaign optimization
• Strong hands-on experience with platforms such as Google Ads and Meta Ads Manager
• Deep understanding of performance marketing analytics and attribution
• Experience supporting international or multi-market consumer brands
• Familiarity with European and/or Australian consumer markets strongly preferred
• Ability to balance strategic thinking with tactical execution
• Comfortable working in ambiguous, fast-paced, startup-like environments
• Strong communicator with a collaborative, curious, and self-directed working style

Candidate Profile

• Not overly corporate or narrowly scoped in approach
• Curious and eager to learn what drives performance in different markets
• Comfortable testing, pivoting quickly, and iterating based on feedback
• Proactive in identifying gaps, asking questions, and sharing perspectives
• Enjoys working cross-functionally with strategy, media, and creative teams
• Motivated by solving problems and building processes in growing markets
• Must have familiarity with European consumer behavior across target markets (UK, France, Germany, Spain) as well as Australia