Product Manager, Platform Growth

JamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. We believe streaming TV advertising should do more than build awareness. It should drive business growth. JamLoop is a lean, high-expectation team operating in a high-growth environment. The opportunity here is real: to build, shape, and scale alongside a company defining the future of performance advertising. Role Overview We are looking for a Product Manager to lead the in-product customer experience across JamLoop's customer platform. This role is responsible for driving feature adoption, customer engagement, onboarding, and retention through thoughtful in-product experiences. You will own the strategy and execution of how customers discover, learn, and engage with product capabilities through onboarding flows, guided tours, checklists, announcements, release communications, contextual education, and other in-platform experiences. In the near term, success comes from establishing a scalable approach to in-product engagement, improving customer adoption of key features, and creating a more intentional customer journey across the platform. You will work closely with Product Marketing, Design, Customer Success, and Engineering to ensure product launches, feature education, and customer communications are effectively delivered within the product experience itself. This is a hybrid strategic and hands-on role for someone who is passionate about user experience, customer behavior, and product adoption. The ideal candidate can combine customer insight, product thinking, experimentation, and execution to create experiences that help customers realize value faster and engage more deeply with the platform. What You'll Own What You’ll Own In-Product Engagement

• Own tooltips, tours, checklists, announcements, and other in-platform guidance
• Build scalable ways to help users discover, understand, and adopt key features
• Partner with Product Marketing on launch messaging and in-product education

Customer Experience & Adoption

• Identify friction points across onboarding, reporting, and platform usage
• Use customer feedback and product data to improve activation, engagement, and retention
• Define success metrics and measure impact after launch

Product Execution

• Lead initiatives from discovery through launch and iteration
• Partner with Engineering, Design, Product Marketing, and Customer Success
• Clarify scope, tradeoffs, dependencies, and risks early

What You Bring What You Bring Must-Haves

• 3+ years of Product Management experience in SaaS, AdTech, MarTech, or related technology environments
• Experience improving onboarding, feature adoption, engagement, or retention within a software product
• Experience using product telemetry, customer behavior data, and user feedback to identify opportunities and measure impact
• Hands-on experience with in-product engagement platforms such as PostHog, Pendo, Intercom, Appcues, Product Fruits, WalkMe, Chameleon, or similar tools
• Strong understanding of how to design, launch, and optimize onboarding flows, product tours, tooltips, checklists, announcements, and feature adoption programs
• Excellent communication skills and the ability to align Product, Engineering, Design, Product Marketing, and Customer Success
• Proven ability to independently own initiatives from concept through launch

Nice-to-Haves

• Experience in advertising technology, media, marketing technology, or performance marketing
• Experience with product analytics and telemetry platforms such as Amplitude, Mixpanel, Heap, PostHog, or similar tools
• Experience partnering closely with Product Marketing on feature launches, customer education, and adoption strategies
• Startup or high-growth company experience

Life @ JamLoop At JamLoop, we have built a culture that aligns to our values of ownership, customer focus, curiosity, tenacity, innovation, judgement, teamwork, communication, honesty and impact. In joining our team you’ll work with very motivated and knowledgeable people, build pioneering products and utilize cutting-edge technology. Our JamLoop team members see rapid career growth opportunities stemming from our culture of alignment, bottom up innovation, our clarity of goals and unrelenting mission. Please reach out if you want a seat on our rocket-ship and are passionate about Streaming CTV Advertising. At JamLoop we’re proud to be an equal opportunity workplace dedicated to equality, fairness and human kindness.