Remarketing FB Media Buyer
RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment Who We Are: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. We are looking for a data-driven and technically strong Remarketing FB Media Buyer to join our team. In this role, you will focus on retention, user lifecycle marketing, and bringing existing users back to our platform using targeted Facebook & Instagram Meta Ads campaigns. You will work in close collaboration with the CRM and Product teams to maximize LTV and optimize ROI. Key Responsibilities: Remarketing Campaigns Planning: Close collaboration with the CRM and product teams in order to plan, align, and prepare strategic remarketing campaign launches. Campaign Management: Set up, execute, and manage Remarketing Facebook and Instagram ad campaigns to increase user retention and reactivate players. Audience Targeting & Segmentation: Leverage Facebook’s advanced audience tools to target custom user bases and optimize campaigns based on real-time user behavior, interests, deposit history, and more. Optimization & Performance Analysis: Continuously analyze campaign performance and core metrics ($CPC$, $CPM$, $CPA$, $ROAS$, etc.), adjusting bidding strategies and budgets to meet KPIs and improve ROI. Creative & Copy Collaboration: Develop creative concepts for promo materials. Work closely with the design/creative team to produce compelling ad creatives and copy that resonate with the target audience and align with campaign retention goals. Budget Management: Oversee and manage campaign budgets, ensuring optimal spend distribution to maximize returns while staying within budget constraints. Reporting & Insights: Prepare regular performance reports, clearly and effectively communicate work results, and provide actionable insights and recommendations to stakeholders and team members. Requirements (Hard & Soft Skills): Experience: 2+ years of proven experience in FB media buying specifically within the Gambling / iGaming vertical. Meta Tech Stack: Strong, expert-level skills in using the technical tools of Meta Ads (Pixel, Custom Conversions, Offline Events, Business Manager setup, CBO/ABO). Domain Knowledge: Solid understanding of iGaming user behavior, player psychology, and retention funnels. Creativity: Ability to generate and develop creative concepts for promo materials that bypass ad blindness and trigger user re-engagement. Analytics: A data-driven mindset with a strong ability to analyze results, read cohort data, and make decisions based on numbers, not feelings. Communication: Clear and effective communication skills to share work results, test insights, and collaborate seamlessly with cross-functional teams (CRM, Design, Product). Additional Information Our Benefit Cafeteria is Packed with Goodies: Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation And yes, even Massage! Ready to Take the Leap? Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality. At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.