[Remote] Content Marketer
Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company seeking its first Content Marketer to lead their content function and define the voice of their enterprise business. The role involves creating compelling long-form content using proprietary data, developing content strategies, and producing copy across various formats to drive engagement and conversion.
Responsibilities
- Lead Pogo's B2B content function - you decide what gets written and where it shows up
- Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
- Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
- Own content strategy - decide which channels we invest in and why
- Develop a deep understanding of our buyers and write to them
- Use language to capture attention, create virality, and drive conversion
Skills
- 3–6 years of B2B SaaS content experience at a tech company with a strong content program
- Produce excellent copy across lengths and formats
- Strongest muscle in long-form writing, but able to write articles, webinars, outbound emails, paid ads, or billboards with equal care
- Use language to drive outcomes - capture attention, create virality, and convert
- Ability to dig into data and find the story in it
- Strong POV on how to run a content function
- Knowledge of which channels matter for B2B SaaS, how they work together, and how to measure them
- Experience working at a fast-growing startup with real ownership
- Active use of AI tools in workflows
- Turning data into compelling macro consumer stories (leans on journalism)
- Track record of writing publicly on social and growing an audience
Benefits
- Flexible work schedule that allows them to be most productive while accommodating other priorities outside of work
- Unlimited PTO
- Minimum 20 days vacation policy 🌴
Company Overview