[Remote] Director, Marketing and Sales Strategy
Note: The job is a remote job and is open to candidates in USA. Newsweek is a global media organization that has earned audience trust for over 90 years. They are seeking a senior marketing leader for Adprime to define market positioning, drive revenue growth, and enhance client relationships in the digital advertising ecosystem.
Responsibilities
- Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges
- Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging
- Develop a consistent and differentiated narrative used across sales, clients, and external channels
- Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies
- Build and refine sales materials, case studies, and storytelling frameworks that improve win rates
- Continuously iterate messaging based on deal feedback, objections, and client insights
- Contribute directly to pipeline acceleration and revenue growth
- Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement
- Identify opportunities to support upsell and cross sell through stronger positioning and storytelling
- Translate performance into compelling client narratives and success stories
- Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising
- Build executive visibility through thought leadership, content, and industry engagement
- Increase brand recognition and trust across agencies, brands, and partners
- Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume
- Promote Adprime’s capabilities, people, and client successes
- Engage with industry conversations and amplify the company’s voice
- Own the Adprime website as a core commercial asset
- Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning
- Maintain consistency across all brand touchpoints including decks, materials, and external communications
- Develop strategies to drive referrals, client advocacy, and organic growth
- Turn clients and partners into promoters of Adprime’s capabilities
- Leverage relationships across the advertising ecosystem to expand reach and credibility
- Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners
- Ensure Adprime’s value is clearly understood across demand and supply stakeholders
Skills
- 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech
- Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic
- Proven ability to influence revenue through positioning, storytelling, and sales support
- Experience working closely with sales and client facing teams
- Exceptional communication and narrative building skills
- Ability to operate both strategically and hands on in a lean environment
Company Overview