[Remote] Global Paid Media Manager
Note: The job is a remote job and is open to candidates in USA. NAVEX is a company focused on transforming the world to ensure safety and ethical standards are upheld. They are seeking a Senior Global Paid Media Manager to lead and scale their paid media strategy across various regions, driving measurable impact on pipeline and revenue through strategic campaigns.
Responsibilities
- Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
- Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
- Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
- Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
- Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
- Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
- Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
- Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)
Skills
- 5+ years of experience in paid media, preferably in B2B SaaS or a related industry
- Proven track record of driving pipeline and revenue through paid media programs
- Experience managing global campaigns across multiple regions (North America, EMEA, APAC/Japan preferred)
- Strong understanding of performance marketing metrics, attribution models, and funnel optimization
- Experience managing external agencies and holding them accountable to performance goals
- Hands-on familiarity with paid media platforms (Google Ads, LinkedIn, etc.), particularly in measurement and setup to validate strategy and diagnose issues
- Familiarity with tools like GA4, Google Tag Manager, Salesforce, Marketo and Power BI to tell the story of paid media influence through data
- Both agency and in-house experience
- Experience supporting ABM strategies
- Familiarity with marketing automation and CRM systems (e.g., Salesforce, Marketo)
- Experience scaling or transforming a maturing paid media program
- Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
- AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes
Benefits
- 5% MBO
Company Overview