[Remote] Head of Product Marketing
Note: The job is a remote job and is open to candidates in USA. Prolific is an innovative company in the AI space, focused on reshaping the landscape of AI development through human data infrastructure. The Head of Product Marketing will lead a team in positioning, messaging, and launching products for AI and Research customers, ensuring cohesive communication across various buying contexts.
Responsibilities
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact
Skills
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Track record of shipping launches that moved business metrics, not just 'got out the door'
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys
Benefits
- Competitive salary
- Benefits
- Remote working
- Base salary
- Equity
- Cash variable element, such as a bonus or commission
Company Overview