[Remote] Marketing and Customer Data Analyst
Note: The job is a remote job and is open to candidates in USA. Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece they create. They are seeking a Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies, focusing on customer understanding and retention. The role involves analyzing customer journeys, managing data across platforms, and collaborating with various teams to deliver insights.
Responsibilities
- Customer Intelligence: Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysis
- Omnichannel Tracking: Manage customer analysis and segmentation from data across multiple internal and external selling platforms
- Segmentation & Personalization: Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies
- Data Governance & BI: Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teams
- Performance Tracking: Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) results
- Cross-Functional Collaboration: Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights
Skills
- 3–5 years in a data-heavy marketing, customer or product analytics role
- Expert at writing complex and efficient SQL queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channels
- Extensive experience with BI platforms, building and maintaining dashboards
- Strong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation)
- High attention to detail, data integrity and accuracy
- Ability to thrive in a fast-paced environment where priorities can shift based on new data
- Understand the 'big picture' of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholders
- Proficiency with Looker and LookML is a significant advantage
- Familiarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plus
Benefits
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Flexibility and collaborative support of a fully remote environment
Company Overview