[Remote] MARKETING DIRECTOR

Note: The job is a remote job and is open to candidates in USA. KENTECH Consulting Inc. is an award-winning background technology screening company seeking an experienced and data-driven Marketing Director to lead the launch of a new product division. The role focuses on developing and executing marketing strategies that generate significant revenue growth and involves building a high-performing in-house marketing team.

Responsibilities

• Develop and refine the go-to-market strategy for our investigative background screening solutions
• Define and implement customer segmentation, positioning, and messaging
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS)
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok)
• Implement lead generation strategies that convert visitors into paying customers
• Manage email marketing, automation workflows, and audience segmentation
• Optimize website UX, conversion funnels, and content strategy for higher engagement
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly
• Serve as the brand ambassador, ensuring consistent messaging across all platforms
• Write, edit, and oversee press releases, blog posts, and thought leadership content
• Secure media coverage and industry recognition through PR outreach
• Identify networking and sponsorship opportunities for company exposure
• Transition from working with agencies to building an internal high-performing marketing team
• Hire, mentor, and manage content creators, designers, and digital marketers
• Foster a data-driven, results-oriented marketing culture
• Collaborate with sales, product, and executive teams to align marketing with business goals
• Maintain accountability for marketing team performance and growth KPIs

Skills

• 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. (No exceptions.)
• Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies
• Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries
• Strong background in SEO, content marketing, digital advertising, and lead generation
• Experience with Google Analytics, paid ad management, and marketing automation tools
• Hands-on experience with A/B testing, conversion rate optimization, and UX improvements
• Strong leadership skills with the ability to manage and grow a team
• Exceptional writing, editing, and communication skills
• BA/BS in Marketing, Business, or a related field (or equivalent experience)
• Experience in public relations and media outreach
• Familiarity with the EOS (Entrepreneurial Operating System)
• A deep understanding of growth hacking strategies and advanced analytics

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

Company Overview