[Remote] Meijer Media Lead

Note: The job is a remote job and is open to candidates in USA. Meijer is a family company dedicated to serving people and communities, offering career and community opportunities focused on leadership and personal growth. The Performance Marketing Lead is responsible for developing, executing, and optimizing integrated marketing campaigns across digital and in-store channels to drive business objectives and vendor revenue.

Responsibilities

• Own the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goals
• Accurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resources
• Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brands
• Work cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reporting
• Work with media planning systems and tools such as: Adobe, Google, Criteo, Dunn Humby, Spark, Catalina or a similar ad serving/data analytics platform as well as potential 3rd party advertising platforms
• Create and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutions
• Act as the key contact for annual planning for specific accounts to program level strategies
• Forecast and secure media placements where needed, building the media recommendations and insights based on media campaign performance
• Responsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysis
• Authorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activities
• Present strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputs

Skills

• Minimum Bachelor's degree
• Has strong initiative to drive business results
• Has exceptional attention to detail, organizational and analytical skills
• Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally
• Requires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
• Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communication
• Requires the ability to advise partners on best practices and areas of opportunity
• Strong interest in advertising data/tech, MarTech, paired with existing strong analytical, quantitative skills and problem-solving skills
• Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation
• Understand and thrive in a fast-paced media environment
• Work effectively and achieve results across internal functional areas and external parties in ambiguous situations
• 1 Year of previous merchandising and/or retail experience preferred
• Marketing/Sales/Analytics majors preferred

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

Company Overview