[Remote] Performance Marketing Manager, Paid Social
Note: The job is a remote job and is open to candidates in USA. Harvey is transforming how legal and professional services operate through AI and is seeking a Senior Performance Marketing Manager, Paid Social to drive growth in their paid media programs. This role involves owning and scaling paid social strategies, optimizing campaigns, and collaborating with various teams to enhance revenue and market awareness.
Responsibilities
- Own and Scale Paid Social Growth
- Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets
- Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences
- Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities
- Drive Experimentation and Performance
- Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities
- Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency
- Establish testing frameworks and best practices that improve campaign performance over time
- Partner Across the Business
- Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging
- Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets
- Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting
Skills
- 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation
- Deep expertise across LinkedIn, Meta, and YouTube advertising platforms
- Proven success scaling paid social programs while improving efficiency and business outcomes
- Strong analytical capabilities with experience using performance data to drive strategic decisions
- Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles
- Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
- Ability to operate both strategically and tactically—you can define the roadmap and execute the details
- Excellent communication skills and experience collaborating across marketing, operations, and sales teams
- Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies
- Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels
- Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles
Company Overview