[Remote] Product Marketing Director B2B
Note: The job is a remote job and is open to candidates in USA. KIBO is a company focused on B2B commerce solutions, and they are seeking a Director of B2B Product Marketing Programs. This role involves leading the strategy and execution of product marketing initiatives that drive pipeline growth and establish KIBO as a preferred platform in the B2B space.
Responsibilities
- Lead KIBO's B2B product marketing strategy across Commerce, Order Management, and Subscription solutions, ensuring a consistent and differentiated market position
- Build and execute scalable product marketing programs that support demand generation, pipeline acceleration, customer expansion, and market awareness initiatives
- Develop compelling value propositions, messaging frameworks, and positioning that resonate with enterprise decision-makers, digital commerce leaders, and operational stakeholders
- Partner closely with Product Management to translate product innovation into market-ready stories that drive adoption and revenue growth
- Own sales enablement strategy, delivering the messaging, presentations, competitive intelligence, battle cards, customer proof points, and ROI frameworks needed to support high-performing sales teams
- Lead go-to-market planning and cross-functional execution for major product launches, strategic initiatives, analyst relations activities, and industry events
- Establish and manage a world-class competitive intelligence program, monitoring market trends, emerging technologies, competitors, and industry dynamics to identify KIBO's strongest opportunities to win
- Partner with Demand Generation, Content Marketing, and Corporate Marketing teams to develop thought leadership programs, webinars, research reports, customer stories, and integrated campaigns that strengthen KIBO's market presence
- Collaborate with Sales Leadership to align product marketing initiatives with revenue objectives and support enterprise account acquisition strategies
- Define key performance indicators and reporting frameworks that measure program effectiveness, market impact, pipeline contribution, and revenue influence
- Serve as a strategic advisor to executive leadership on market trends, buyer behavior, competitive threats, and growth opportunities within the B2B commerce landscape
Skills
- 4+ years of Product Marketing experience in Commerce or Order Management
- Proven experience leading B2B product marketing programs within enterprise SaaS, commerce technology, digital experience, supply chain, or related technology sectors
- Strong understanding of enterprise buying processes, complex sales cycles, and account-based go-to-market strategies
- Experience developing messaging, positioning, and sales enablement assets that directly contribute to revenue growth
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders across Product, Sales, Marketing, and Executive teams
- Deep curiosity about market dynamics, customer needs, competitive landscapes, and emerging technology trends
- Exceptional communication, storytelling, and executive presentation skills
- Experience building and scaling product marketing functions, programs, and processes in high-growth technology environments
- Exceptional Writer: You value brevity and clarity over corporate jargon
- Technical Curiosity: You aren't afraid to look at a technical integration or a backend UI to understand how it actually works
- Attention to Detail: Strong project management skills and experience with superb attention to detail
Benefits
- Flexible schedule and time away programs
- Paid company holidays and global volunteer day
- Generous health, wellness, and benefit programs, including 401(k) match and pet insurance
- Opportunity for impact, rapid career growth, and intellectual stimulation
- Passionate, high-achieving teammates excited to help you succeed and learn
- Company events and other activities (Holiday parties, Meet-ups, Volunteering)
Company Overview
Company H1B Sponsorship