[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. ODAIA is a company that delivers AI-powered commercial intelligence for life sciences. They are seeking a Product Marketing Manager who will own the positioning and go-to-market execution for their Field Intelligence product, translating AI capabilities into compelling stories for pharma commercial buyers.
Responsibilities
- Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
- Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”
- Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment
- Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative
- Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
- Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
- Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories
- Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
- Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline
- Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
- Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level
- Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current
- Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging
Skills
- 2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
- Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
- Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment
- Strong writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
- Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates
- Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
- Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments
Benefits
- Meaningful stock option grants
- Immediate medical/dental enrollment
- Flexible time off
- WFH flexibility with intentional, high-value in-person collaboration and socials
- Health benefits
- Stock options
- Flexible time off policies
Company Overview