[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Hyve Group is a leading organizer of innovative B2B events, focusing on sectors like ecommerce, healthcare, edtech, and fintech. They are seeking a Senior Marketing Manager to drive revenue through various marketing channels, manage HubSpot workflows, and optimize campaigns while catering to a diverse audience in the behavioral health space.

Responsibilities

• Channel Ownership. End-to-end tactical management of growth marketing channels: email, SMS, social media, paid digital, and web
• HubSpot Management. Design, build, and optimize HubSpot workflows, automations, sequences, and reporting dashboards
• Creative Execution. Create compelling, on-brand assets and copy across formats, no design handoff required
• Audience Segmentation. Develop audience-specific messaging strategies for attendees, hosted buyers, and sponsors, with a deep understanding of what moves each group to act
• Campaign Calendar. You’ll be managing and executing on the editorial and promotional calendar, keeping recurring content (newsletters, LinkedIn posts, email campaigns) running like clockwork
• Event Marketing. Track ticket price milestones, deadline-driven urgency campaigns, sponsorship marketing fulfillment and event lifecycle communications from launch through post-conference
• Partnership Support. Periodically identify and meet with appropriate peer organization partner prospects to further marketing and BHT awareness efforts. You will also be responsible for fulfilling marketing tasks with established partners
• Analytics & Optimization. Analyze campaign performance, surface actionable insights, and continuously iterate based on data
• Everything Else. Identify and close gaps: if something marketing-related needs doing and no one else owns it, you do

Skills

• 5+ years of growth or digital marketing experience with a proven track record of driving measurable revenue outcomes
• Deep, hands-on HubSpot expertise: workflows, lists, sequences, custom properties, reporting, and CRM hygiene
• Strong copywriting skills across email, SMS, social, and web with an instinct for what resonates by channel and audience
• Proficiency in graphic design (including Canva) —: you produce polished visuals independently
• Data fluency: you set up tracking, pull your own reports, and make decisions from them
• Experience marketing to healthcare, behavioral health, or similarly complex B2B audiences is highly valued
• Demonstrated ability to manage a full marketing calendar solo: prioritizing ruthlessly across competing deadlines

Benefits

• Mission that matters: innovation in mental health, addiction, and I/DD for youth and adults is one of the most consequential spaces in healthcare right now.
• Direct impact: your campaigns move the needle on the behavioral health ecosystem
• Autonomy: you will own your function entirely and have the autonomy to implement creativity on a regular basis.
• Growth stage energy: the infrastructure you build here will define how BHT markets and operates for years to come.

Company Overview