[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. The Sage Group’s client is seeking a Senior Product Marketing Manager to lead go-to-market strategy, positioning, messaging, and sales enablement for their Fuels Operations Hub solution. This role will partner closely with Product Management, Sales, Customer Success, and Marketing to drive awareness, adoption, and growth across fuel distributors, petroleum marketers, and terminal operators.
Responsibilities
- Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
- Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
- Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
- Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
- Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and their unique data capabilities
- Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
- Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
- Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
- Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
- Map buyer journeys and decision-making dynamics across key market segments
- Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays
- Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding
- Support strategic sales opportunities through customized content and direct engagement when needed
- Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary
Skills
- 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
- At least 3 years of experience supporting complex enterprise buying processes and stakeholders
- Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
- Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts
- Experience building and scaling sales enablement programs that improve commercial effectiveness
- Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy
- Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
- Excellent communication, presentation, and stakeholder management skills
- Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries
- Experience marketing workflow software, operational platforms, or enterprise SaaS solutions
- Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations
- Experience presenting at industry conferences, webinars, or analyst briefings
- Strong understanding of market dynamics impacting fuel marketers and distributors
Company Overview