[Remote] Vice President Product Marketing
Note: The job is a remote job and is open to candidates in USA. Skan AI is pioneering the context engine for human and agentic execution, aiming to transform how organizations execute complex work through their AI platform. They are seeking a Vice President of Product Marketing to lead the marketing function, establish market positioning, and drive go-to-market strategies for their innovative solutions.
Responsibilities
- Define and own Skan's positioning, messaging architecture, and value propositions across all products and solutions
- Develop compelling narratives that differentiate Skan's approach and resonate with target buyers
- Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
- Drive competitive strategy and maintain competitive intelligence across the market landscape
- Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworks
- Develop comprehensive sales enablement including pitch decks, demo scripts, objection handling, discovery frameworks, and sales plays
- Collaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer stories
- Own analyst strategy and all interactions with key industry analysts (Gartner, Forrester, Everest Group, IDC)
- Lead analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparation
- Translate analyst insights into actionable sales and marketing assets that strengthen market credibility
- Own end-to-end product launch strategy and execution for new products and capabilities
- Develop industry-specific positioning that translates platform capabilities into vertical value propositions
- Partner with Product and Revenue teams on pricing strategy, packaging evolution, and market expansion
- Build customer marketing programs including reference development, case studies, and advocacy cultivation
- Lead market research to validate opportunities, understand buyer personas, and inform product strategy
- Establish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loops
- Maintain competitive intelligence on market trends, competitor moves, messaging, and positioning
- Synthesize insights to inform product roadmap and go-to-market priorities
- Present regularly to executive leadership and board on product marketing strategy, market dynamics, and business outcomes
- Partner with Sales, Product, and Marketing teams to ensure alignment and execution excellence
- Build and scale the product marketing function through hiring, development, and process optimization
- Foster a culture of customer obsession, strategic thinking, and data-driven decision making
Skills
- 12+ years of product marketing experience in B2B SaaS with at least 5 years in leadership roles
- Proven track record in positioning, messaging, and go-to-market execution for enterprise technology companies
- Deep expertise in enterprise sales cycles with Global 2000 companies
- Demonstrated success in analyst relations with measurable improvements in positioning and market perception
- Strong technical fluency with ability to understand complex enterprise technology and translate it into business value
- Expert-level proficiency in developing go-to-market strategies, positioning frameworks, and messaging architectures
- Outstanding executive communication skills with experience presenting to C-suite, boards, and large audiences
- Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
- Proven ability to build, lead, and develop high-performing teams
- BA/BS degree; MBA or equivalent advanced degree preferred
- Experience in AI/ML, process intelligence, automation, or enterprise software markets
- Background in product marketing during high-growth or market inflection phases
- Established relationships with industry analysts (Gartner, Forrester, Everest, HfS, etc.)
- Speaking experience at major industry conferences
- Experience with pricing and packaging strategy
- Track record of successful category positioning or market leadership initiatives
Company Overview