Social Media Specialist – Digital Engagement & Analytics
Description Loch Harbour Group is seeking a Social Media Specialist to develop and execute social media strategies, content, campaigns, and analytics activities that increase awareness, engagement, and stakeholder participation across organizational digital channels.
Key Responsibilities
- Develop, schedule, publish, and manage social media content.
- Create platform-specific content highlighting organizational priorities, events, mission outcomes, and workforce achievements.
- Adapt articles, reports, videos, and announcements into engaging social media products.
- Lead LinkedIn content strategy and professional engagement activities.
- Develop campaign calendars, publishing schedules, and audience engagement plans.
- Support executive visibility and thought leadership initiatives.
- Monitor audience engagement, comments, and emerging trends.
- Coordinate social media support for conferences, demonstrations, and outreach events.
- Collect, analyze, and report social media performance metrics.
- Utilize tools such as Sprout Social, LinkedIn Analytics, and related reporting platforms.
- Provide recommendations to improve reach, engagement, and campaign effectiveness.
Requirements
Required Qualifications
- Bachelor’s degree and 6 years of experience, or 10 years of experience.
- Experience managing social media communications and campaigns.
- Experience creating content for LinkedIn and professional audiences.
- Experience collecting and interpreting engagement metrics.
- Strong writing, editing, and content adaptation skills.
Place of Performance: Washington, D.C. | Remote About Loch Harbour Group Loch Harbour Group is a Service-Disabled Veteran-Owned Small Business founded in 1995. We hold CMMI Service Maturity Level 3, ISO 9001:2015, ISO/IEC 27001:2022, and ISO/IEC 20000-1:2018 certifications, and serve federal customers across DoD, homeland security, and civilian agencies. LHG is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status. Company Highlights: At LHG, we offer our employees a full comprehensive and competitive benefits package. Our benefits package features: Competitive salaries Paid time off Health, dental and vision insurance Company paid short/long term disability Company paid Life and Accidental Death & Dismemberment insurance 401(k) (up to 5% matching) Flexible Spending Accounts (FSA) Other company perks The Loch Harbour Group is an equal opportunity employer, all interested qualified applicants are encouraged to apply, D/M/V/F. LHG welcomes and encourages diversity in the workforce.