Sr. Marketing Analytics & Operations Manager (US-Remote)

Who is Eleos Health? Today, more people than ever are speaking publicly about their mental health. Whether it's ourselves, our friends and family or even public figures, taking care of your behavioral health is no longer a taboo, it's vital, and it's only human. Eleos is on a mission to help deliver the world's most effective behavioral care through data, measurement, and personalization. Or simply put, we want to give clinicians the support they need to do the important work only they can do. What is this opportunity? The Manager of Marketing Analytics and Operations is responsible for driving operational excellence, data-driven insights, and strategic initiatives within the marketing department. This role will focus on providing actionable data analysis to support marketing performance and decision-making as well as optimizing marketing processes, and overseeing the marketing technology stack. The ideal candidate will be a strategic thinker with strong analytical skills and a proven track record of improving marketing effectiveness through data and technology. Who are you? You are a data-driven strategic thinker with an insatiable curiosity buyer behavior, market trends, and the intricate ways data can unlock powerful business insights. Your professional identity is defined by a unique blend of analytical rigor and creative problem-solving, sitting at the intersection of numbers, human psychology, and strategic storytelling. How will you contribute?

• Marketing Analytics & Performance Reporting:
• Design and manage comprehensive marketing dashboards and reports to monitor KPIs such as ROI, customer acquisition cost (CAC), lead conversion, pipeline contribution, and campaign performance.
• Provide actionable insights through in-depth analysis of campaign performance, identifying trends, areas of improvement, and opportunities for growth.
• Support leadership with regular reporting and strategic insights to guide marketing investments and decisions.
• Marketing Technology (MarTech) Management:
• Own and optimize the marketing technology stack (e.g., Salesforce, Hubspot, marketing automation tools, attribution platforms, data visualization tools).
• Ensure data integration between marketing systems and other business platforms (e.g., Salesforce, HubSpot, Google Analytics, LinkedIn).
• Evaluate and recommend new tools and technologies that will enhance marketing effectiveness and operational efficiency.
• Marketing Operations & Process Improvement:
• Lead the development, implementation, and optimization of marketing processes and workflows to drive efficiency across the marketing function, including account-based experience (ABX).
• Partner with cross-functional teams (Sales, Finance, Product, and Customer Success) to ensure seamless execution of marketing initiatives.
• Implement automation strategies to streamline marketing operations and campaign execution.
• Budget Management & Forecasting:
• Oversee marketing budget allocation, forecasting, and expense tracking.
• Collaborate with finance to ensure accurate reporting of marketing spend, including return on investment (ROI) analysis.
• Drive process improvements related to budget planning, tracking, and reporting.
• Lead Management & Database Operations:
• Oversee lead scoring, routing, and data hygiene processes in coordination with Sales Operations.
• Ensure the marketing database is accurate, up to date, and effectively segmented for targeting and nurturing efforts.
• Drive strategies for improving lead quality and conversion through analytics and collaboration with demand generation teams.
• Team Leadership & Enablement:
• Provide training and support to the marketing team on data literacy, reporting, and best practices in using marketing tools.
• Foster a data-driven culture within the marketing organization.

What qualifications and skills will help you to be successful?

• Bachelor’s degree or equivalent work experience in Marketing, Business, Data Science, or related field.
• 5+ years of experience in marketing operations, analytics, or a related role, preferably in a high growth, fast paced, similarly situated, B2B or SaaS environment.
• Proven expertise in managing marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Strong analytical skills with experience in data analysis, marketing performance reporting, and translating data into actionable insights.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI).
• Experience with attribution modeling, lead scoring, and customer journey analytics.
• Excellent project management skills, with a track record of managing complex, cross-functional projects.
• Strong communication and collaboration skills, with the ability to work closely with senior leadership.

Some nice to haves are

• Strategic thinker with the ability to balance short-term execution and long-term vision.
• Detail-oriented with a passion for process improvement and operational ex