User Acquisition Specialist (Meta Ads)

We’re looking for a User Acquisition Specialist who doesn’t just optimize ads, but builds a full-scale growth engine from scratch — from shaping strategy to scaling channels to multi-million-dollar budgets. This role is for someone who wants to influence marketing decisions, work closely with the product team, and contribute to improving processes, rather than simply following predefined instructions. Zeely AI is a platform that uses artificial intelligence to generate viral UGC videos and ad banners, as well as launch effective ad campaigns on Facebook and Instagram, helping small businesses become visible and scale. We already have 1mln+ users in the US and are consistently growing more than 4x year-over-year. Today, Zeely is ranked among the Top-3 products in its category on the US market, and our team has grown to over 160 specialists. Your key responsibilities: Launch and scale advertising campaigns across Meta Ads and TikTok Ads; Optimize campaigns to maximize ROI, focusing on key metrics such as CPA, Spend, and LTV; Generate and test hypotheses to improve user acquisition and conversion rates, constantly exploring new growth opportunities; Collaborate closely with creative and design teams: propose new creative ideas and provide feedback based on campaign performance. What we’re looking for: Understanding of Meta Ads / Facebook Ads Manager; Experience in performance marketing / user acquisition is a plus, but not required Open to candidates after courses if you are a fast learner and highly responsible; Strong attention to detail — must have; Ability to work with repetitive manual tasks without losing quality; Proactivity, speed, and strong organizational skills; Desire to grow in the User Acquisition direction; English level: Intermediate+ is a plus. Nice to have: 6–12+ months of experience in advertising; Understanding of basic metrics: CPA, CPC, CTR, CPM; Experience with Meta Ads, TikTok Ads, or Google Ads. Why it’s exciting to work with us: Work with cutting-edge technologies and contribute to building AI-powered tools Join a strong A-level team that motivates you to grow and achieve more Remote-first approach: work from anywhere, with the option to visit our offices in Warsaw and Kyiv Paid day offs and sick leaves — we care about your work-life balance Regular performance reviews to ensure your growth is transparent and rewarded Financial support — consultations for private entrepreneurs from our dedicated finance team Recruitment process: Intro call > Test Task > Hiring Team Interview > Final Interview > Reference Check > Offer Send us your CV — we’d love to get to know you better!