What we need A specialist who works across traditional SEO, answer engine optimization, and generative engine optimization, and can connect all three to how we run Google Ads. We want someone who builds the strategy and then does the work, so the audit and the implementation come from the same hands rather than getting lost in a handoff. What you'd deliver

• An audit of where we currently stand on organic search, including what's working, what's

broken, and where the fast wins are

• An AEO assessment and the on-page and content changes to win featured snippets and

answer boxes, implemented in WordPress

• A GEO strategy for getting our brand cited inside AI-generated answers, plus the content

and structural work to make it happen

• Technical and on-page SEO fixes carried out directly on the site, from metadata and

schema to internal linking and page structure

• A reworked Google text ad approach informed by what you find in organic and AI search,

including keywords, ad copy, and campaign structure

• A prioritized roadmap up front, so we agree on sequence and effort before you start

building