Fractional CMO — Early-Stage Consumer Startup (Remote, ASAP) About my company, Betterhone: We’re building the first smartphone designed from the ground up for kids — with OS-level protections plus parental controls crafted by a team of child psychologists + parents. We’re pre-scale, VC-backed, and moving fast. Early adopter price: $399 + $24.99/mo for parents who want to help shape the product as we build it — they get early access devices and influence the roadmap through ongoing feedback. Full launch pricing will be $899 + $49.99/mo. We ship software updates weekly and will continuously improve the product with real parent feedback over the next couple of years. The Role Fractional CMO working directly with the CEO, 1-on-1. Not a vendor — a co-founder-level marketing brain embedded in the company. What You’ll Do ∙ Strategy consultation calls — with full, in-depth communication. I need to understand every decision and the reasoning behind it so I can communicate clearly to investors. ∙ Give direct feedback on messaging, funnels, ads, positioning, pricing — everything. ∙ When needed, take action and execute on the strategies we discuss. ∙ Ideally, you have your own network or team that can help implement. Who should apply: ∙ Taken at least one brand-new company from $0 to $500K+ ∙ Understand full customer acquisition end-to-end, not just one channel ∙ Ex-agency owner or agency operator with bandwidth — ideal fit ∙ Available for regular calls starting immediately ∙ Bonus: experience with consumer products, parents, or high-ticket items ($300+) Please Do Not Apply If: ∙ You don’t have experience taking a company from $0 to at least $200K ∙ You’ve only worked on marketing for large, established companies and have no experience with startups that are pre-product or pre-product-market-fit ∙ You’re not willing to do consultation calls and only operate through a strict agency process — a short onboarding call followed by opaque A-to-Z fulfillment. I need deep understanding and full transparency into how our company will move forward. How to Apply 1. Background — who are you, briefly? 2. Example — at least one company you took from $0 to $200K+. Please be specific: ∙ What did you actually do? ∙ Which platforms did you use? ∙ How did you actually go about getting customers for this brand-new startup? 3. Skills — paid ads, organic, email, influencer, PR — what have you mastered? 4. Relevance — consumer products? Parents? High-ticket? The closer to our use case, the better. Keep it concise. I’m not looking for a large block of text — I’m looking only for genuine deep evidence that you’re actually good and have a lot of experience doing what I’m needing. Apply To this Job Company : Upwork Salary : 20–85 an hour