Freelance - Paid Media (Paid Search & Paid Social Expert)

【 About The Company 】 At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things. Know more about us: furbo.com | LinkedIn | Medium Tech Blog Paid Media Freelancer (Paid Search & Paid Social Expert) Job Description:

• Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives.
• Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok
• Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance.
• Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting.
• Based in the Pacific Time Zone to align with team schedule and collaboration

Skills and Experience:

• Paid Search & Paid Social Expertise: Proven experience executing and managing paid campaigns across both Google Ads and Meta Ads.
• E-commerce Experience: Strong background in running paid media campaigns for e-commerce businesses, with a focus on driving conversions.
• Data-Driven: Ability to track, analyze, and optimize based on key metrics such as CPA, CTR, and ROAS, and familiarity with Google Analytics and/or Tableau.
• Goal-oriented: Focused on achieving performance targets and maximizing ROI.
• Proactive Optimizer: Skilled at identifying opportunities for improving performance through creative testing, budget reallocation, and strategy adjustments.
• Time Zone: Based in Pacific Time Zone hours for seamless team collaboration. Open to meet over Zoom, as needed M-F.

Project scope

• Duration: 3 months for the initial contract, aiming for long-term collaboration
• Workload: approx. 20hrs weekly