Job Description

• Only qualified B2B Marketing Support Manager candidates located near Atlanta, GA to be considered due to the position requiring an onsite presence.*

Required Skills, Experience, & Abilities:

• B2B digital strategy and CMS management
• Go-To-Market (GTM)
• Digital Strategy and eCommerce experience

Key Roles and Responsibilities:

• Understand B2B digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization.
• Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment.
• Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
• Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
• Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives.

Digital Strategy and eCommerce Coordination:

• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth.

Customer Journey and Experience Management:

• Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer client products and features at the right times.
• Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.

Technology and Innovation:

• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
• Only those lawfully authorized to work in the designated country associated with the position will be considered.

• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements. Benefits: For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website . California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here . Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances. If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department . Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.). Apply To this Job