Note: The job is a remote job and is open to candidates in USA. First Point Group is a fast-growing consumer brand in the smart home space seeking a Brand Content Creator to elevate its presence across social platforms. The role involves creating engaging short-form video content, building community connections, and delivering compelling brand storytelling tailored to US audiences.

Responsibilities

• Plan, shoot, and edit short-form video content (15–60 seconds) for TikTok, Instagram Reels, YouTube Shorts, and Facebook
• Develop creative concepts, scripts, hooks, and shot lists aligned with US audience preferences
• Translate product features into engaging, story-driven content formats
• Collaborate with external production partners by providing creative briefs, guiding direction, and reviewing deliverables to ensure consistency in tone and quality
• Build and manage brand-owned communities across platforms such as Facebook, Reddit, and LinkedIn
• Engage with users in an authentic and conversational manner — responding to feedback, addressing questions, and fostering discussions
• Monitor community sentiment, emerging trends, and competitor activity, and provide actionable insights to internal teams
• Support user-generated content (UGC) initiatives and community-driven campaigns
• Write engaging, platform-specific copy including captions, hooks, and calls-to-action across social channels
• Collaborate with the social media team to plan content calendars aligned with US cultural moments and global campaign timelines
• Develop clear and engaging English copy for websites, product launches, marketing emails, and campaign materials (including scripts and taglines)
• Adapt global messaging into culturally relevant, localized content for US audiences
• Contribute to the development of brand voice guidelines to ensure consistency
• Partner with product and design teams to translate technical features into accessible and compelling narratives

Skills

• Based in the United States
• Excellent written and verbal English communication skills, with strong awareness of US culture and social media trends
• 3+ years of experience in content creation, with a portfolio demonstrating short-form video, copywriting, and community engagement work
• Hands-on experience in video production, including shooting, lighting, audio recording, and editing
• Bachelor's degree in Marketing, Communications, Journalism, Creative Writing, or a related field

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