Note: The job is a remote job and is open to candidates in USA. Encore Wellness is seeking a skilled digital media coordinator to join our Virtual Wellness team. The role involves creating and managing digital content, collaborating with instructors, and supporting digital marketing campaigns to enhance the company's online presence.

Responsibilities

• Work closely with the Digital Media Supervisor to attain video production targets
• Edit video content for social media, on-demand library, and live class recordings, including emergency or unplanned streams and orientation content
• Create graphics, flyers, and thumbnails using Canva and AI tools
• Mix basic audio tracks for use in live classes
• Review and edit/enhance class descriptions, program descriptions, captions, and video titles
• Proofread newsletters, social posts, and other department media
• Maintain organized file management and track work using shared tools
• Collaborate with Virtual Instructors to ensure timely production and delivery of engaging fitness content; providing feedback and ensuring alignment with the platform’s goals and target audience
• Organize content calendars and promotional/marketing materials, ensuring accuracy of diverse mix of workout types, durations, and difficulty levels
• Build and update the quarterly class schedule calendar (PDF), used internally, on the website, in emails, and on Facebook
• Curate and post content on various social media platforms, emphasizing engagement and community building
• Independently plan and execute recurring content features
• Repurpose and edit existing content for new promotional use across social media and email
• Respond to comments and messages, fostering a positive and supportive online community
• Support the planning and execution of digital marketing campaigns to promote virtual offerings and platform features
• Monitor performance across digital media channels using available platform reporting tools (such as Meta Business Suite); provide regular summaries of engagement trends and recommend content adjustments based on findings
• Help maintain a consistent brand voice and messaging across all digital channels
• Actively engage with members, addressing inquiries, and encouraging user-generated content
• Stay updated on digital media trends and tools, exploring new technologies that can enhance the platform’s digital presence
• Collaborate with cross-functional teams to align digital media efforts with overall business goals
• Demonstrate goal-directed behavior
• Demonstrate communication ability and creates mechanisms to facilitate effective communication within the department and the organization
• Exhibit excellent time management skills by adhering to deadlines

Skills

• Highly organized, able to manage multiple projects simultaneously, and meet deadlines
• Self-motivated; ability to work independently to achieve objectives
• While working from home, employee must have a clean, organized, dedicated workspace with reliable internet upload and download speeds suitable for video work, and be able to dedicate full time and attention to work during scheduled hours in a distraction-free environment
• Experience in social media management, video editing, or digital content creation preferred
• Strong understanding of digital platforms and social media
• Proficient in Adobe Creative Suite (Premiere Pro required; After Effects, Photoshop, or InDesign a plus), Canva, and general computer/cloud file management
• Creative mindset with the ability to generate ideas for content
• Passion for wellness and a commitment to promoting a healthy lifestyle

Benefits

• 401(k) (Traditional & Roth Options), following 90 days
• Paid Holidays, including one for your Birthday!
• Monday 6 Friday schedule, no weekends

Company Overview