Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company that focuses on delivering care and services for better health outcomes. They are seeking a Lead Marketing Campaign Management professional to oversee and implement direct response marketing campaigns aimed at increasing sales and awareness for their Medicare products.

Responsibilities

• Formulation and Project management of direct mail creative strategy, campaign and processes
• Ensures campaigns operate at peak efficiency, staying on schedule and budget
• Manages and coordinates resources, scheduling, building and managing budgets
• Facilitates collaboration across internal teams to align on expectations, meets deadlines and increases productivity
• Manages outside vendors including advertising agencies and production facilities
• Maintains a high quality and compliance standard of product and delivery
• Recommends and evaluates processes, procedures and quality to gain efficiencies
• Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
• Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
• Requests and maintains materials and tracking identifiers
• Functions as an Industry expert bringing forth innovative ideas and new ways of thinking
• Takes action to resolve operational problems and minimize delays

Skills

• Bachelor's degree in Marketing, Communications or Business
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
• 4+ years of project leadership experience
• Progressive levels of responsibility within a fast paced marketing environment
• Master's Degree in Marketing, Communications or Business
• Prior health insurance industry experience
• Understanding of marketing metrics and program measurement

Benefits

• Bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short-term and long-term disability
• Life insurance

Company Overview