Note: The job is a remote job and is open to candidates in USA. Emston Media is an independent, data-driven fiction publisher seeking a Performance Marketing Manager to own paid acquisition for Amazon and Meta. The role involves building and managing campaigns, driving ad creative, and analyzing data to optimize performance while maintaining a focus on series momentum and blended revenue.

Responsibilities

• Own paid acquisition across two fronts: Amazon and Meta
• Build and manage Amazon Sponsored Products and Sponsored Brands: keyword and product/ASIN targeting, structured around series and competitor titles
• Run Amazon DSP seat: audience construction, pacing, frequency capping, and creative rotation
• Plan and run Meta campaigns for series starters and box sets, including audience structure and creative testing cadence
• Drive ad creative: shape concepts, produce variations, and direct designer for polished assets
• Coordinate spend with release calendar and protect algorithmic momentum on proven titles
• Report honestly on what's working and what isn't, and reallocate accordingly

Skills

• 3+ years running direct-response paid acquisition with real, hands-on scaling experience on Meta
• Genuine hands-on Amazon DSP experience — you've built audiences and campaigns yourself, not watched an account manager do it
• Strong analytical instincts: comfortable living in spreadsheets, fluent in marginal return, and honest about what the data does and doesn't show
• A self-directed operator who spots a problem in the numbers and acts before being asked
• Creative-capable: you can turn around your own ad-creative variations for testing (AI tools are a real plus) and direct a designer for finished assets. You don't need to be a designer — but you do need strong creative judgment and the ability to move fast on test creative
• The intellectual honesty to run experiments, sit with ambiguous results, and follow the evidence
• Experience marketing books — especially genre fiction in the Kindle Unlimited ecosystem
• Amazon Sponsored Products / Sponsored Brands experience and familiarity with Kindle e-reader placements
• Understanding of series-based publishing, launch strategy, and read-through economics
• Familiarity with Amazon Attribution, the Brand Referral Bonus, and tools like PixelMe

Benefits

• Performance bonus tied to blended results, so you share in the growth you create.
• Fully remote, flexible hours, lean team, fast decisions.

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