Note: The job is a remote job and is open to candidates in USA. Gusto is on a mission to grow the small business economy by providing essential services like payroll and HR. They are seeking a Product Marketing Leader to develop and execute go-to-market strategies for their core products, ensuring alignment across teams and driving measurable results.

Responsibilities

• Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market
• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence
• Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results
• Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives
• Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time

Skills

• 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
• Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
• Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Benefits

• All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success.
• Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Company Overview

Company H1B Sponsorship