Note: The job is a remote job and is open to candidates in USA. Ahrefs is seeking a Senior Product Marketing Manager to join their growing Product Marketing team. In this role, you will act as a bridge between product innovations and the market, ensuring effective communication of product value while leading customer research and executing go-to-market strategies.

Responsibilities

• Run customer research to uncover pain points, needs, and market gaps specific to our target audience
• Collect and synthetize customer feedback into actionable insights for the product roadmap
• Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers
• Develop clear, compelling marketing assets that support GTM launches like:
• Landing pages
• Sales enablement materials
• Brochures
• Social media carousels
• Conduct user interviews, making sure we build tools that genuinely solve problems for our audience

Skills

• A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience
• At least 5 years of practical, hands-on experience in a marketing role at a SaaS company
• Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights
• Experience developing and executing go-to-market strategies for SaaS products
• A strong data-driven mindset for measuring and iterating on marketing efforts
• A portfolio of your work/vibe-coded tools/personal projects that support your experience
• Strong knowledge of SEO principles and market dynamics
• Familiarity with Ahrefs products and how they're used by marketers
• Experience with content creation and sales enablement material development

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