Note: The job is a remote job and is open to candidates in USA. Charles River Laboratories is a leading contract research organization that has been assisting in the discovery and development of new drug therapies for 75 years. They are seeking a Senior Strategic Marketing Specialist who will translate marketing strategies into execution, partnering with various teams to optimize global campaigns and drive marketing effectiveness.

Responsibilities

• Partner with the Endosafe Marketing Manager to develop and execute strategic and tactical marketing campaigns across digital, print, video, and event channels
• Apply modern digital marketing tools and best practices to support a seamless buyer’s journey and enhance sales responsiveness
• Conduct content audits to assess readiness for campaigns, product launches, and major marketing initiatives
• Implement key learnings from campaign performance and continuously refine program strategies
• Create and manage lead acquisition campaigns; monitor performance, quantify ROI, and optimize for future initiatives
• Build and refine lead nurturing workflows for inbound and outbound programs through email and digital content
• Maintain engagement studio programs and content, with guidance from the Marketing Manager
• Partner with Market Research to identify lead-generation opportunities in new and niche markets (e.g., compounding pharmacy, consumer care, dialysis)
• Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans
• Translate research findings into pilot campaigns and scale plans
• Track competitive landscapes and evolving market trends to inform program development
• Develop content strategy proposals with the marketing team, selecting the right formats (digital, print, video, etc.) for each initiative
• Oversee content creation workflows, collaborating with agencies, vendors, and internal copywriters; manage timelines, deliverables, and reviews
• Draft, refine, and distribute product updates, release notes, user guides, validation letters, and end-of-life notices
• Ensure all content aligns with brand guidelines and supports consistent messaging across channels
• Identify and address gaps or missed opportunities in content processes; propose and implement solutions with measurable improvements
• Measure and analyze content performance; apply insights to future content plans
• Manage project timelines, documentation, and deliverables across internal and external partners
• Develop tools and workflows that streamline content collection, preparation, and publication
• Ensure campaign assets and materials remain current, accurate, and aligned with brand and compliance requirements
• Track and report campaign performance against KPIs
• Provide insights and recommendations for continuous improvement
• Growth in marketing-qualified leads and conversion rates
• ROI improvements across lead acquisition and ABM campaigns
• On-time delivery of marketing campaigns, content, and ABM initiatives
• Effectiveness and adoption of improved workflows, content tools, and processes
• Positive collaboration and alignment with Sales, Operations, and Marketing Operations

Skills

• Bachelor's degree (B.A./B.S.) in Marketing, Communications, Business, or a related discipline, or equivalent experience
• 3–5 years of experience in marketing strategy and/or the life sciences industry
• Hands on digital marketing experience, including SEO/SEM, email marketing, and multichannel campaign execution
• Strong project management, organization, and communication skills
• Experience building and analyzing marketing campaigns, with the ability to translate insights into actionable refinements
• Experience with account-based marketing programs
• Experience managing content development with agencies or cross-functional teams
• Experience with marketing automation platforms, engagement studios, CRM systems, and analytics tools
• Familiarity with the buyer's journey in a technical or scientific B2B environment

Benefits

• Bonus/incentives based on performance
• 401K
• Paid time off
• Stock purchase program
• Health and wellness coverage
• Employee and family wellbeing support programs
• Work life balance flexibility

Company Overview

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