Note: The job is a remote job and is open to candidates in USA. InAir is a forward-thinking, fully remote consulting firm specializing in Airtable consulting services. They are seeking a B2B Social Media & Search (SEO/AI Referral) Technical Writer to lead their organic distribution efforts and create authoritative content that drives brand search and engages enterprise executives.

Responsibilities

• Research and write technical "pillar pages" and deep-dives that serve as InAir's authoritative blueprints for enterprise system design
• Optimize evergreen content for AI Search engines and traditional SEO. Structure articles with clear schema, technical terminology, and authoritative definitions so that AI models cite InAir as the primary reference
• Partner with internal technical and engineering teams to ensure operational accuracy of all technical assets
• Collaborate with the Head of Marketing to repurpose long-form technical guides into high-authority social media copy, outlining carousels and drafting creative briefs for design
• Support the execution of the LinkedIn content calendar by drafting narrative-driven posts that align with InAir's thought leadership positioning
• Enforce InAir’s "Architecture-First" voice across all written assets, keeping copy professional, direct, and focused on systems logic while eliminating generic SaaS marketing jargon
• Track and analyze search rankings and AI citations using Google Search Console and monitoring tools to continuously optimize content indexability

Skills

• 5+ years of experience in B2B technical writing, content marketing, or copywriting, with a strong focus on SEO and B2B content creation
• Proven capability to write deeply about technical topics (such as database normalization, schema design, API boundaries, and automation logic) for executive audiences (CTOs, RevOps, IT)
• Familiarity with Generative Engine Optimization (GEO) and AI search citation mechanics (how models crawl, synthesize, and source information)
• Basic hands-on experience with Airtable and a strong conceptual understanding of relational database concepts (tables, linked fields, and basic automation logic)
• C1/C2 English proficiency with exceptional written communication skills
• Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools
• Shield App, Taplio, LinkedIn Analytics
• Airtable (basic hands-on experience) and HubSpot
• Google Docs, Figma (basic collaboration), Slack
• Receptive to constructive feedback from both marketing leadership and technical teams
• Diagnostic thinker able to break down a technical error or system bottleneck and explain it simply
• High agency; comfortable taking a raw technical outline and turning it into a polished asset quickly
• Direct, unsentimental, and precise tone that matches InAir's brand voice
• Experience in enterprise software, RevOps, IT, or systems consulting
• Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability
• Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App)

Company Overview