Overview

This role is ideal for a writer with experience in the property restoration and disaster recovery industry (or closely adjacent fields) who understands how local SEO, on-page optimization, and service-based content work together. The writer must be able to create authoritative, technically accurate content that reflects real-world restoration workflows, terminology, regulations, and customer concerns, not surface-level marketing copy. This role will help refresh and optimize location pages, support service offerings with SEO-aligned content, and create educational and sales-support resources that can be reused across marketing and sales teams.

Responsibilities

• Create educational blog content that supports SEO, topical authority, and sales enablement
• Write and optimize website content like core service pages and location-specific landing pages
• Turn raw internal inputs into polished case studies
• Apply SEO best practices to all content, including:
• Keyword-informed headers (H1–H3)
• Meta titles and descriptions
• Internal linking recommendations
• FAQ / “People Also Ask” style sections where appropriate
• Customize content to reflect regional needs and constraints, even when local office input is limited
• Collaborate closely with editorial and SEO leads on content strategy, prioritization, and iteration
• Follow established templates and brand guidelines while maintaining originality across locations

Skills and Qualifications

• 3+ years of SEO-focused content writing experience
• Demonstrated experience writing authoritative content for the property restoration, disaster recovery, remediation, construction, or insurance-adjacent industries
• Strong understanding of local SEO and on-page optimization
• Ability to write with confidence about technical restoration topics without oversimplification or inaccuracies
• Ability to synthesize technical details and industry-specific information into digestible content that tells a story
• Comfortable working from briefs, templates, and evolving guidelines
• Strong editorial judgment and attention to accuracy and consistency
• Comfortable representing a global brand with local market sensitivity
• Ability to maintain consistency across multiple geographies and service lines

Preferred Attributes

• Hands-on familiarity with restoration workflows, terminology, or insurance-driven service environments, especially for different types of property damage and perils
• Multi-location or franchise-style websites
• Service-based or B2B content environments
• Familiarity with SEO tools such as SEMrush or similar platforms
• Experience writing content used by both marketing and sales teams