We are looking for an SEO Lead Specialist to own and build Finch's SEO practice. This is a hands-on leadership role for someone who has already earned the right to run a department: a practitioner with strong technical depth, a builder's mindset, and the ability to define direction rather than wait for it. You will set methodology, lead execution on priority accounts, and shape how SEO is delivered across a multi-client agency environment.

Responsibilities

• Own SEO strategy end-to-end across a portfolio of clients, from audit through execution and reporting
• Build and document the SEO practice: define methodology, set quality standards, and create frameworks the team can follow and scale
• Lead across all three SEO pillars: technical (crawlability, site architecture, Core Web Vitals, schema), content strategy, and authority/link building
• Use tools such as Ahrefs, Semrush, Screaming Frog, GA4, and GSC to drive decisions, not just reporting
• Communicate SEO strategy and performance clearly to clients and internal leadership
• Collaborate with cross-functional teams and manage competing client priorities simultaneously

Why Join Finch

• Work globally, stay flexible: Join a fully distributed team across the US, LATAM, Europe, and Asia.
• Meaningful impact from day one: Your work directly influences client performance outcomes.
• A culture built on curiosity, transparency, and ownership: We share context and empower people to make decisions.
• High-caliber teammates: Collaborate with specialists across Paid Search, DSP, Creative, Analytics, and Client Success.
• Learning as a default: We are building something new, experimentation and growth are part of the job.

Requirements

• 6+ years of experience in SEO, with at least 2–3 years at a leadership
• Agency-side background is mandatory: you have managed multiple clients with competing priorities simultaneously
• Proven track record of owning SEO strategy end-to-end, not executing a task list
• Strong command of technical SEO, content strategy, and link building
• Proficiency with Ahrefs, Semrush, Screaming Frog, GA4, and GSC
• Experience building or rebuilding an SEO practice: methodology, standards, and scalable frameworks
• Confident, concise communicator who can own client and leadership conversations on SEO
• US-based with full remote availability